ERL Immobilien AG
We’ve already been working with the current brand image for four years – time for a (re)renewal. In keeping with the new group structure, the ERL Immobiliengruppe became ERL Immobilien AG at the beginning of this year. The overall situation and offering got more complex, the target groups are more diverse than ever. In addition, the topic of sustainability should be given more consideration in the external appearance.
Approach and results
The transition from the old to the new appearance had to be as smooth as possible, due to various other projects within the ERL marketing and scarce resources. Since the corporate design is now being used more and more internally and externally, the complexity has also been reduced; Elements that were previously implemented incorrectly were replaced with a simpler solution. Otherwise we follow the zeitgeist towards a more open, reduced design with less use of colour. With plenty of space for typography and high-quality imagery. For all printed matter, we pay attention to the selection of material with a natural feel and take the issue of sustainability into account.
We have further developed the visual language and significantly increased the standards for our property photos and videos. In addition to that, I launched a tender to look for a new partner for 3D architectural visualization and to significantly increase the quality and reliability in this regard. After all, it is precisely these visualizations that represent everything that ERL plans, develops, builds and sells. And are therefore an integral part of the brand image, which is why I have made this a „top priority“.
The overall result of the rebranding: A brand book that not only captures the design elements, but also the brand values and brand architecture, and a fresher appearance for the years to come. And a completely newly developed image brochure that conveys our new brand image to the outside world and puts the company image in the right light.
