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I love to create and optimize digital products, websites and brands.
With over 15 years of experience in a variety of design projects and roles I have built a diverse portfolio, finding my passion in creating user-centric digital products and developing strong brand identities for products and companies. My journey has taken me through a multitude of projects, from small startups to large corporations. In my last role as Creative Director at a real estate company, I oversaw brand development and various digital projects, including a customer and partner portal and a real estate investment platform. Prior to this, I was responsible for the UX/UI design of wize.life, coordinating a small team of internal and external resources, and serving as a liaison to product management and an agile development team. As a freelancer, I have managed over 30 projects, many of these WordPress websites. Earlier, I ran a small agency specializing in Digital and UI Design, deeply engaging with the startup scene, an extension of my own startup experience.
UX Concept
Pure Branding
Brand Relaunch
Digital Sales Portal
Magazin
Personal Branding & Site
Investment Portal
WordPress Website
Digitalization of a Tax Firm
Brand Development
Built Environment
UX/UI design
WordPress site
Digital arts
UX/UI Design
Redesign
Transfer
My startup
Product Tracker
Expo Dashboard
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Skills
UX Design. User-centered design. Branding. Webdesign. Creative Suite. Figma. AI. WordPress. Presentations. Over 15 years of experience.
Design has always been my greatest passion. I enjoy crafting and optimizing digital products and websites. Starting with UX tasks, flows and journeys, user testing and optimizing the basics. Ending with pixel-perfect design. Moreover, I love to give new identities to products and companies. My approach to design could be described as minimalist rather than expressionist. To me, good design must be aesthetically perfect with as little assets as possible, as much as necessary. Great design must be functional and user-centered, too.
I pay great attention to detail while keeping an eye on the bigger picture. While I’m not a developer, I do understand the capabilities of code. The Adobe Creative Suite and tools like Figma are my domains. Recently, I’ve delved into artificial intelligence, incorporating Chat GPT, custom GPTs, and other generative AI tools like Midjourney into my work and client projects.
I’m both hands-on and also experienced enough to take on senior roles in projects. I am a native German speaker and fluent in English. I enjoy client interactions and happy to create compelling presentations.
My name is René, I live near Munich with my family, and I look forward to working on your project.
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Let’s talk about your project
The beauty of my work as a freelancer is getting to know a wide variety of projects and clients. I would also like to get to know you. To prepare as best as I can for our initial conversation, please provide me with some information and key details about your planned project. I am looking forward to it.