01
360 degree Branding
Branding, concepts and website for an agency dedicated to marketing services for tax and commercial law firms.
I love to create and optimize digital products, websites and brands.
With over 15 years of experience in a variety of design projects and roles I have built a diverse portfolio, finding my passion in creating user-centric digital products and developing strong brand identities for products and companies. My journey has taken me through a multitude of projects, from small startups to large corporations. In my last role as Creative Director at a real estate company, I oversaw brand development and various digital projects, including a customer and partner portal and a real estate investment platform. Prior to this, I was responsible for the UX/UI design of wize.life, coordinating a small team of internal and external resources, and serving as a liaison to product management and an agile development team. As a freelancer, I have managed over 30 projects, many of these WordPress websites. Earlier, I ran a small agency specializing in Digital and UI Design, deeply engaging with the startup scene, an extension of my own startup experience.
UX Concept
UX Workshop & UX Concept for a startup in the Venture Capital sector.
Pure Branding
Branding for a micronutrient concentrate. From scratch. Together with Mutabor from Hamburg.
Brand Relaunch
Rejuvenating the ERL brand, again, following the transformation to its group structure. Getting more subtle and sustainable.
Digital Sales Portal
A major step in the digitalization of ERL's sales process was the introduction of a new sales portal.
Magazin
Print and online magazine for ERL's customers and partners to introduce their new content marketing strategy.
Personal Branding & Site
Personal branding and site for Lüder Fromm, former Senior Vice President Global Marketing & Brand Communications at Hugo Boss.
Investment Portal
To address a new target group investing smaller budgets in real estate projects a digital investment portal was developed.
WordPress Website
New website & magazine for a sports club's 125th anniversary. Digitalization advisory.
Digitalization of a Tax Firm
Wordpress website, print material and campaigns for a tax and legal consulting company.
Brand Development
Reinventing the ERL brand and visually transforming the company to a recognized player in real estate and project development.
Built Environment
Branding, Eventsites and WordPress Website for a Built Environment project at UTUM.
UX/UI design
Employed as Head of Design and in charge of UX/UI design for the once leading best ager community and content platform.
WordPress site
WordPress website, rebranded, for UVC Partners, the venture capital branch of Unternehmertum GmbH
Digital arts
Startup for crowd investing in arts. Initial branding, a website and several designs.
UX/UI Design
UX/UI design for a dating site.
Redesign
Redesign. Followed by all kinds of tasks and new features for the leading best ager community.
Transfer
SAAS for really secure file transfer. UI/UX design for front- and backend.
My startup
graph.me was my first "real" startup project, an online tool for quick market research.
Product Tracker
Site & UX design for a new organic consumer brand, implementing a product tracker.
Expo Dashboard
Concept and UX/UI design for a highly customizable sales dashboard for trade fairs.
03
Skills
UX Design. User-centered design. Branding. Webdesign. Creative Suite. Figma. AI. WordPress. Presentations. Over 15 years of experience.
Design has always been my greatest passion. I enjoy crafting and optimizing digital products and websites. Starting with UX tasks, flows and journeys, user testing and optimizing the basics. Ending with pixel-perfect design. Moreover, I love to give new identities to products and companies. My approach to design could be described as minimalist rather than expressionist. To me, good design must be aesthetically perfect with as little assets as possible, as much as necessary. Great design must be functional and user-centered, too.
I pay great attention to detail while keeping an eye on the bigger picture. While I’m not a developer, I do understand the capabilities of code. The Adobe Creative Suite and tools like Figma are my domains. Recently, I’ve delved into artificial intelligence, incorporating Chat GPT, custom GPTs, and other generative AI tools like Midjourney into my work and client projects.
I’m both hands-on and also experienced enough to take on senior roles in projects. I am a native German speaker and fluent in English. I enjoy client interactions and happy to create compelling presentations.
My name is René, I live near Munich with my family, and I look forward to working on your project.
04
Let’s talk about your project
The beauty of my work as a freelancer is getting to know a wide variety of projects and clients. I would also like to get to know you. To prepare as best as I can for our initial conversation, please provide me with some information and key details about your planned project. I am looking forward to it.